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5 Social Media Marketing Myths Killing Your Campaigns
Promotional methods twenty years ago are roads less traveled today: cutesy billboards, direct mailers which were immediately aside and your quintessential thirty second television slot.
Branding gurus have long since graduated to more future-centric platforms such as LinkedIn, Stumbleupon and Facebook. Are marketing officers still in the planning phase, or are they finally poised to act in this era?
Compare these five myths with what your marketing analysts, link building pros and content marketers are telling you. Your 5 Social Marketing Myths are
Myth #1: Social media, alone, provides enough marketing leverage
You’d probably spend more time fooling yourself than being productive if you’re thoughts gravitate toward an ‘all-out’ social assault exclusively. Social media metrics aren’t consistent with such theories; one needs to implement everything and anything (including the kitchen sink) where SEO/SEM is concerned.
Content without social involvement is useless, much like social media without content nurturing is lame. Every element involved with today’s marketing plan works in close proximity to its neighbor, making sure the process is well-rounded.
Myth #2: Too much content will reveal trade secrets to competitors
Most often than not, we come across a powerful or significant line that we want to add to our blog post – or screw it – we want the whole post. However, getting a line (or entire post) from another blogger isn’t just an easy copy and paste work.
You have to mind the intellectual property because if you don’t, you just may get into some legal trouble. Moreover, people are actually duped into believing writing authoritative content will reveal your business model, making it simpler for people to shuffle past you in search rankings. Plagiarism will reveal your true colors quicker than socially sharing your knowledge.
Myth #3: Consumers rarely read social ‘shorts’
Unlike in the past, running a successful online marketing campaign has become increasingly stressful and difficult. One of the leading reasons why this is the case is because more hefty competitors have the money to sit through unsuccessful campaigns and even buy their way into top rankings while others attempt to rank their site in hopes that surviving the algorithm (you know, Google’s ‘Frankenstein’) gets easier – regardless who reads their commercialized content.
There are many articles and sales pages on the internet that do not use a single keyword or key phrase because they are writing for users, but because of that, their pages do not pop-up anywhere. Create idiomatic garbage, and watch readers doubt not only your intelligence, but your interest in the commonwealth of man.
Myth #4: Social media, alone, establishes search engine credibility
SEO has transmuted its premade initiative from the quintessential PPC battleground to a more content worthy social realm for the experienced marketing aficionado. It is really easy to be confused with so much social media brouhaha as to what you need to do in order to have an effective SEO strategy.
In all actuality, 2013 Google announced its new search algorithm the Hummingbird and this has given a bit of clarity to the most efficient SEO tactics, and put social media’s net worth into better perspective.
For example, looking for articles online is fairly easy to do, but for a blogger, coming up with new and fresh ideas to write about is always a daily challenge. It’s not just about the need to write about something, it’s actually finding the right blog topic to write about.
One that the audience finds value in, or one that readers are actually searching for. So if you believe that social campaigns are ranking your sites, look again – a more fundamentally sound schema is needed to establish site credibility (i.e. Page Rank, Domain Authority).
Myth #5: Tattered reputations cannot be healed online
Every company in our nation relies on consumer feedback to operate its day to day business functions. Our reliance on social suggestion, similar to how Dell used social suggestion to increase interactions, has become more important that submitting rebuttals to egregious Ripoff Reports, meaning you must know the ins and outs of damage control in order to survive mad flurries of negative feedback.
Many companies are beginning to implement alternative methods of processing this feedback for their business betterment. Social media can definitely speed up reputation reparation, yet relying solely on Facebook or Twitter to fix bad customer rapport isn’t a suggested path to take.
You’re now free to breathe again. No more hiding behind your desk, fearing some gargantuan apparition will appear while you’re working your marketing magic. Remember to plan an all-encompassing social marketing campaign for best results.